Reason, Why Gold Jewellery Is Getting More Popular
Reason, Why Gold Jewellery Is Getting More Popular In India, gold jewelry has long been used to celebrate marriage and childbirth or presented as gifts during religious festivals. Ornate bridal pieces still are popular in the northern part of the country, while pieces in 22-carat yellow gold are favored in the south. But change is in the air, partly as a result of shifting societal norms and the expansion of women’s roles in the workplace as well as the rising price of gold here and recent changes in the consumer tax on luxuries. Jewelry created from unusual materials and in contemporary designs or sometimes inspired by traditional ethnic jewelry is becoming increasingly popular and J ewels Box(Gold. Diamonds . Silver) , a Lucknow based Jewellery brand is leading the way among others. “A few decades ago, the primary jewelry buyer used to be the man, whether father or husband “Whereas now, especially in the non-gold market, it’s mostly women buying jewelry for them...